Privacy Policy

This Privacy Policy explains how Adenium Fashion collects, uses, stores and shares personal information when you visit adeniumfashion.com, make a purchase, contact us, create an account, subscribe to marketing communications or otherwise interact with our website and services.

We are committed to handling your personal information responsibly and in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

For the purposes of applicable data protection law, Adenium Fashion is responsible for determining how and why your personal information is used in connection with our store.

Adenium Fashion
50 Hawkesbury Mews
Darlington DL3 6RR
United Kingdom

Email: info@adeniumfashion.com

Personal Information We Collect

The personal information we collect depends on how you interact with our website and services. It may include:

• Identity information: such as your name.
• Contact information: such as your email address, telephone number, billing address and delivery address.
• Order information: such as the items you purchase, order number, transaction details, delivery information, returns and refund information.
• Payment information: information required to process your payment. Payment information may be handled directly by Shopify and our payment service providers.
• Account information: such as login details and information associated with your customer account, where applicable.
• Device and technical information: such as your IP address, browser type, device type, operating system and information about how you access our website.
• Website usage information: such as pages viewed, links selected, products viewed, shopping activity and interactions with our website.
• Communication information: information you provide when you contact us, submit a form or communicate with our customer service team.
• Marketing preferences: information about whether you have agreed to receive promotional communications and your communication preferences.

How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, create an account, contact us, complete a form or subscribe to communications.
• Automatically when you browse or interact with our website through cookies and similar technologies.
• From Shopify, payment providers, delivery providers and other service providers involved in operating our store.
• From third-party services or applications that you choose to interact with through our website, where applicable.

How We Use Your Personal Information

We may use personal information for the following purposes:

• To process, confirm and fulfil your orders.
• To arrange delivery of your purchases.
• To process payments, returns and refunds.
• To communicate with you regarding your order or customer service enquiry.
• To create and manage customer accounts.
• To detect, investigate and prevent fraudulent, unauthorised or illegal activity.
• To maintain the security and functionality of our website.
• To understand how visitors use our website and improve our services.
• To comply with applicable legal, tax, accounting and regulatory obligations.
• To establish, exercise or defend legal claims.
• To send marketing communications where permitted by law.
• To personalise or measure advertising and marketing where you have provided any consent required by law.

Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on one or more of the following:

• Performance of a contract: where processing is necessary to fulfil your order, process payment, arrange delivery or provide services you have requested.
• Legal obligation: where we must process information to comply with legal, regulatory, tax or accounting requirements.
• Consent: where you have given us permission to use your personal information for a particular purpose, such as certain marketing activities or non-essential cookies.
• Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms. This may include protecting our website, preventing fraud, improving our services and understanding how our store is used.
• Any other lawful basis available to us under applicable UK data protection law where appropriate.

Where we rely on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.

How We Share Personal Information

We may share personal information with third parties where necessary to operate our business and provide our services.

These may include:

• Shopify and related service providers that host and support our online store.
• Payment processors and financial institutions.
• Delivery, fulfilment and logistics providers.
• Customer service and communication providers.
• Email and marketing service providers, where applicable.
• Website analytics, security and fraud prevention providers.
• Professional advisers such as accountants, legal advisers or insurers where necessary.
• Government authorities, regulators, courts or law enforcement where disclosure is required or permitted by law.
• A purchaser, successor or other relevant party in connection with a business sale, merger, restructuring or similar transaction, subject to applicable law.

We do not disclose personal information to third parties except where necessary for legitimate business purposes, with your consent where required, or where required or permitted by law.

Shopify

Our online store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to operate our website and sell products to you.

We provide certain personal information to Shopify so that Shopify can provide services to us and support the operation of our store. In connection with certain Shopify services, Shopify may also process personal information for its own purposes in accordance with its applicable privacy terms.

You can learn more about Shopify's privacy practices at https://www.shopify.com/legal/privacy.

Payment Processing

Payments are processed through payment service providers available through our Shopify store.

When you make a payment, your payment information may be provided directly to the relevant payment provider so that the transaction can be authorised and processed.

Payment providers may process your personal information in accordance with their own privacy policies and legal obligations.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, understand website usage, improve functionality and, where permitted, support analytics and advertising.

Some cookies are necessary for the website to function and cannot reasonably be disabled through our systems. Other cookies, including certain analytics, advertising or personalisation cookies, may require your consent before they are used.

Where required by law, we will ask for your consent before placing non-essential cookies or similar technologies on your device.

You can manage your cookie choices through the cookie banner or privacy controls available on our website. You may also configure your browser to block or delete cookies. Please note that disabling certain cookies may affect some website functionality.

Marketing Communications

Where permitted by law, we may send you marketing communications about our store, offers or services.

Where consent is required, we will only send these communications after receiving the appropriate consent.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the message or by contacting us at info@adeniumfashion.com.

Unsubscribing from marketing communications will not prevent us from sending service-related communications that are necessary in connection with an order or customer service request.

International Data Transfers

Some of the service providers we use, including Shopify and other technology providers, may process or store personal information outside the United Kingdom.

Where personal information is transferred outside the United Kingdom, we take steps intended to ensure that the transfer complies with applicable UK data protection law.

This may include relying on UK adequacy regulations or using appropriate contractual and organisational safeguards where required.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide our services and meet legal, accounting, tax, reporting, fraud prevention and dispute resolution requirements.

The period for which we retain information may vary depending on the type of information, the reason it was collected and any applicable legal requirements.

When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

Data Security

We use reasonable technical and organisational measures intended to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure. You should therefore take reasonable precautions when sharing information online.

Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete personal information.
• Request deletion of your personal information in certain circumstances.
• Request restriction of the processing of your personal information.
• Object to certain uses of your personal information.
• Request transfer of certain personal information to you or another organisation where applicable.
• Withdraw consent where processing is based on consent.
• Raise concerns about how your personal information is being used.

You have the right to object to processing based on legitimate interests in certain circumstances. You also have the right to object at any time to the use of your personal information for direct marketing.

These rights are subject to certain conditions and exceptions under applicable law.

To exercise your rights, please contact us at info@adeniumfashion.com. We may need to request information from you to verify your identity before completing a request.

Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO), the UK's data protection regulator.

More information is available at https://ico.org.uk.

Third-Party Websites

Our website may contain links to websites, applications or services operated by third parties.

We are not responsible for the privacy practices of third-party websites or services. We recommend reviewing their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, legal obligations or other operational requirements.

When we make changes, we will update the "Last updated" date at the top of this policy. Where required by law, we may provide additional notice of significant changes.

Contact Us

If you have questions about this Privacy Policy, how we use your personal information or would like to exercise your data protection rights, please contact us:

Adenium Fashion
50 Hawkesbury Mews
Darlington DL3 6RR
United Kingdom

Email: info@adeniumfashion.com

Business Hours:
Monday to Friday: 9:00 AM to 5:00 PM

We aim to respond to customer enquiries within 12 working hours.